Curriculum Vitae
I am a results-driven sales and marketing professional with expertise in liquor and FMCG. Skilled in relationship management, stakeholder engagement, and data-driven decision-making, I thrive in fast-paced environments. I’m passionate about driving brand success, revenue growth, and consumer connection through strategic account management and trade execution.
Experience
Atomic Coffee — Account Manager
Mar 2023 – Jul 2025
Managed key accounts, ensuring optimal sales performance and brand visibility. Developed and executed promotional strategies, driving increased distribution and revenue growth. Strengthened customer relationships, ensuring a symbiotic alignment of their ambitions with wider business and marketing goals.
Futurity — Sales Manager
Jun 2021 – Dec 2022
Brought to market NZ’s first 100% commercially compostable bottled water product. Led strategic sales planning, and managed customer relationships, ensuring high satisfaction, repeat business, and market share growth. Utilised CRM tools and data insights to enhance targeting and brand engagement strategies.
Misfit Brewing Co. — Founder & Sales Lead
Jan 2018 – Jun 2021
Developed and managed the brand from inception to national distribution, ensuring a strong market presence (50+ stockists). Built and nurtured relationships with distributors and consumers, enhancing brand loyalty and engagement. Leveraged consumer insights and sales data to refine marketing and product strategies.
Lion NZ — Order Management Executive
Jul 2016 – Jan 2018
Liaised with various stakeholders, from supply-chain to brand management, to mitigate the effect of changing stock levels. Responsibility and trust were integral, with each department reliant on you to ensure a free-flowing sales channel.
Skills
▸ Project Management ▸ Commercial Acumen
▸ Marketing Strategy ▸ Sales Strategy
▸ Stakeholder Management ▸ Data-driven Decisions
Education
University of Auckland
BCom Marketing — 2013–2015
Live The Dream
Enterprise Accelerator 2015–16
Toastmasters International
Ponsonby Club 2022–2023
Achievements
▸ Self-appointed Employee of the Month — record 13 times
▸ Nationwide brand expansion across 50+ stockists
▸ Managed portfolio equating to $2m+ in annual revenue